Tuesday, March 27, 2007

CW: Web to TV

From B&C:

"YouTube may soon get a taste of its own medicine if The CW greenlights a reality pilot that would put the Web’s best user-generated content on weekly TV.

Ghen Maynard, CBS Paramount Network Television Entertainment Group’s alternative programming guru, whose company co-owns the young-adult network with Time Warner, has been spearheading the project under the working title of Viewsers.

The show, from Room 403 Prods., a traditional and new-media company headed by David Hurwitz (Fear Factor) and Paul Cockerill (Trigger Happy TV, Jimmy Kimmel Live), would air the best videos from countless Websites, blogs and user-generated materials. According to the logline, the viral videos capturing the most online attention make the cut."

Labels: , , ,


Post a Comment

<< Home