Friday, April 13, 2007

CBS mega-deal

More on the CBS mega-deal from Lost Remote:

"So in essense, you’ll soon be able to watch CBS shows just about everywhere online. Lost Remote reader Jeff sent us a note earlier this morning about his experiences with Joost, and his comments carry even more weight when you consider the new CBS distribution deals: “This demonstrates that for local TV, the license no longer is an exclusive franchise to print money. And for cable MSOs, this should further drive home that maybe they should have an alternative business plan to just provide a lot of bandwidth to the consumer and let them have at it.” It’s a new world, folks."

From the press release:

“CBS’s ability to partner with leading next-generation interactive platforms is the best way for CBS to evolve from a content company to an audience company,” said Quincy Smith, President, CBS Interactive. “It’s really all about the user and in building the CBS Interactive Audience Network, we are bringing our content to each unique platform of their choice. In remaining open to all online distributors and community builders - big and small - we can learn more about our existing audience, be exposed to new ones, and flexibly cater to their changing consumption habits.”

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