Massive Ads on Matrix Online

On the heels of recent Sony PR success comes the annoucment that The Matrix Online will now have Ads served by Massive. As you might imagine there are many people discussing that development: Slashdot, Terra Nova, reBang, and Blues News.

I think that in games ads are going to be a part of the deal no matter how much people don't like them. I also think though that you can't both charge a monthly subscription fee *and* have ads, at least for now.