Bill Collins from Sprint Nextel

Just saw Bill present at the Atlanta AMA. Nice guy, good high level presentation for marketers. Couple of quick points: there is 83% cell penetration in the Atlanta market which is the highest in the country (according to Bill,) and 54% use data services.

Most everything else you already know. I asked Bill when Sprint was going to let Google do location based advertising and he bristled and said that could be a PR nightmare.