Mobile Art

Rudy at gotomobile has a nice article up about mobile art. The gist is that art is an important part of technology adoption. The best part is a quote from Quality of Life producer Brant Smith:

“… Our audience doesn’t care about print and TV ads. They’re on-line and on their mobiles. We need to reach them where they are and do it in the most cost-effective way possible. Our audience appreciates ingenuity in marketing. They know we don’t have any money. And most are down to support us in any way possible and help us get the word out about the film.”