Wednesday, February 08, 2006

Detecon's IPTV Study

Lost Remote points to a MediaPost article about a IPTV study released by Detecon.

Lost Remote:

"For IPTV to proliferate, there is a desperate need for increased bandwidth at telecom hubs. Today’s infrastructure couldn’t sustain the delivery of multiple streams of a popular show at the same time. When it comes to TV, people buy entertainment, not technology, so IPTV also needs to come up with unique programming of its own if it is ever to compete with broadcast, cable, and satellite."


In the long run, Pfeffer predicts, as telecoms and cable operators both compete to deliver digital "triple play" (voice, video, and Internet) to every household, if there is no content differentiation, the result will simply be a price war: "In the end, if there is feature parity, the only differentiation will be price."

Detecon press release:

"Dr. Pfeffer also cautioned that most of the current Telco IPTV models are undifferentiated “Me-Too” video offerings aimed at helping Telcos gain mere parity with the Cable MSOs, who are quickly deploying VoIP for Triple Play. “We can help Telcos be more innovative by leveraging their communications leadership, while expanding into entertainment services” added Dr. Pfeffer. “Building an IPTV capable network is certainly within reach for Telcos, but succeeding in the market will require a dramatic culture change.”

Other key findings include:

The Future of Television –Video on Demand?

VoD might be the killer app, but it is not restricted to movies and also includes TV programming recorded with NPVRs (Network Personal Video Recorders). The problem is if VoD becomes a prevalent form of TV viewing (unicast vs. multicast), the current IPTV networks Telcos are building will not have enough bandwidth.

Renewed CAPEX:

The current ADSL network can not support IPTV and must be overhauled, with double the CAPEX needed to future-proof the network. This investment should benefit equipment manufacturers and lead to further concentration in the industry.

Small is Beautiful:

There are many successful deployments of IPTV across the world. Most of them are by small or medium size operators. Large operators are struggling."

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