Marketing Outpaces Ad Spending
Quick blurb from MediaPost:
"A lot of the marketing services sectors in the new marketing area are really targeted toward the 18- to 34-year-old. That's where we see the growth in dollars really going forward," says Leo Kivijarv, vice president-research at PQ Media, which helped VSS compile the report. Kivijarv says the new "vehicles" include things like "guerilla marketing, word-of-mouth, experiential media, branded entertainment, product placemen and some of the smaller things like mobile marketing and webisodes."
"A lot of the marketing services sectors in the new marketing area are really targeted toward the 18- to 34-year-old. That's where we see the growth in dollars really going forward," says Leo Kivijarv, vice president-research at PQ Media, which helped VSS compile the report. Kivijarv says the new "vehicles" include things like "guerilla marketing, word-of-mouth, experiential media, branded entertainment, product placemen and some of the smaller things like mobile marketing and webisodes."
Labels: Mobile
posted by daniel davenport at 12:34 PM
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