Wednesday, March 28, 2007

Turner's Dennis Quinn on mobile content

From RCR Wireless News, Dennis Quinn talks about Turner's vision for mobile content.

From the interview:

"Q: What is your overall philosophy or approach to mobile entertainment?

The philosophy is that it’s a new technology with a lot of promise. We do not anticipate it’s going to be digested in the same way someone does in front of their television or in front of their broadband screen.

You can look to Adult Swim or Cartoon Network or PGA or NASCAR or CNN for that matter, one of the things that I think is consistent to our company’s philosophy, and you’ll find it when you look at the different brands and the different products across those platforms I just mentioned, all of them look at what does the technology offer and how do you make the experience better within the limits of your brand.

Q: What kind of response have you received from wireless carriers and content owners?

I think at the end of the day, what we in the content side have to remain focused on is that our platform partners, whether our cable operators on the television side or the video-on-demand side or on the broadband side or our telecommunications partners, whoever they might be, that the reason they’re using us is to drive ARPU at the end of the day and increase lifetime value of a subscriber.

So our brands are a big part of driving acquisition of subscribers, but to be able to retain those subscribers and to drive usage it’s as much about compelling content as integrated promotions about jointly marketing across all of our platforms and presenting real targeted content that we know is going to play across multiple platforms. "

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