Red Bull's Dropzone in Second Life

I knew this was going to happen soon and Red Bull was probably the most obvious brand to do it.

3pointD:

"Virtual world services company Rivers Run Red forwards a press release from Talpa Digital about the DropZone project the two are producing in the virtual world of Second Life. Covering four SL regions, DropZone will host a festival stage, virtual skydiving, an area for viewing television programs piped into the virtual world, and a nightclub called Mundo, which will be the virtual arm of the Dutch dating site of the same name."

Dropzone:

"DropZone consists of several components. Key will be the festival terrain which hosts a large stage and video wall to screen concerts. The stage offers artists a ‘physical’ presence in the shape of an avatar, which enables interaction with users and visitors.

Besides performances, the festival terrain hosts a number of other attractions including virtual skydiving. Red Bull will use DropZone for the opportunity to introduce their athletes in a live chat with their fans and to stream extreme sport events.

Another area being developed is the Tune in Area, the largest living room in Second Life. TV lovers can watch numerous shows relaxing in huge chairs and sofa’s while discussing the show that is being watched."

I tried to find something about it on the Red Bull site. What is going on there? Wow.