Google set to Aquire Adscape Media

The WJS is reporting that Google is set to acquire Adscape Media, and In-game ad insertion company.

From the stub: (subscription required)

"Google Inc.'s efforts to broker advertisements beyond the Web could soon expand into ads that appear in videogames.

The Mountain View, Calif., company is in talks to acquire Adscape Media Inc., a closely held San Francisco company whose technology allows for the delivery of advertising over the Internet and placement within videogames, according to people familiar with the matter. They added that a deal could be reached as early as next week.

While the possible terms of a deal aren't known, Microsoft Corp. last year acquired Massive Inc., a company that delivers in-game ads, for close to $200 million."

From Adscape:

"As the pioneer in dynamic in-game advertising, Adscape Media has established itself as the most innovative company in the space. With the first available dynamic in-game advertising solution, Adscape Media delivers dynamic advertising content to on-line enabled game platforms securely and verifiably.

Relying on patented technology developed in 2002, Adscape Media dynamically serves advertising into the virtual worlds of games and reports in a privacy-protected fashion on the actual presentation of the ads."

Web design note: flash sites that don't let you link directly to content pages or use the back button are not so good.